VORTEXDESKMarketing
The weekly performance report the CMO recognises: spend, revenue, ROAS, CAC, conversions by channel. AI commentary on the week's patterns, signed snapshot for clients and stakeholders.
Report, Historical, Team, Admin.
A marketing team working on data.
The same platform views, applied to the performance domain. Every week the team opens VORTEXDESK Marketing and finds the report already ready with AI commentary.
Report
Complete weekly performance report: spend by channel, attributed revenue, ROAS, CAC, conversions and CVR. Quick Chart builder for ad-hoc charts and fullscreen on every block for users on multiple monitors.
Historical & AI Search
Time-travel: open any past week as it was published. AI Q&A on campaign history with citations to original metrics, to surface seasonal patterns or benchmarks.
Team & Collaboration
Each media buyer builds their view of the blocks. The CMO or account director promotes to official snapshot. Threaded comments, differentiated roles for agency and client, real-time presence.
Admin / Configuration
Data sources, AI settings, linked ad accounts, users, roles, logs and audit trail. Marketing ops configures everything independently, without involving IT.
What the marketing team looks at every week.
Spend by channel
Budget distribution across Google Ads, Meta, TikTok, LinkedIn, programmatic. Weekly trend, deviation vs plan and monthly budget burn pace.
Attributed revenue
Last-click and multi-touch revenue by channel. Week-on-week and equivalent-period comparison. Breakdown by product segment or business line.
ROAS & CAC
Return on Ad Spend and Customer Acquisition Cost by channel and campaign. Automatic alert when ROAS drops below threshold or CAC exceeds the agreed target.
Conversions & CVR
Conversion volume per funnel step, conversion rate by channel and device. Breakdown by geo, audience and creative set with statistical anomaly highlights.
Top creatives
Creative ranking by CTR, CVR and ROAS. Automatic flagging of creatives in fatigue (high frequency, falling CTR) and those entering acceleration.
Anomaly detection
AI identifying unexpected patterns: CPC spikes, impression share drops, attribution discrepancies between platforms. Alerts with explanation and suggested action.
Send the weekly to the client with one click.
Keep control.
Every snapshot is shared as a signed link, not an attachment. Named recipients, configurable expiry, watermark with recipient name. No PDFs with client data circulating on uncontrolled channels.
- Email recipients or entire teams, open tracking
- Expiry: 24h, 7 days, end of month
- Watermark with recipient name as filigree
- Threaded comments on the shared snapshot
Your sources, your credentials.
BYO model (bring your own): ad account credentials remain yours. Full coverage of the performance marketing stack with ready-made connectors; the rest via upload or email digest.
Google Ads
Direct OAuth connector. Campaigns, ad groups, keywords, conversions, audiences. Automatic daily update.
Meta Ads
Marketing API with refresh token. Campaigns, ad sets, creative performance, breakout by placement and device.
TikTok Ads
TikTok for Business API. Campaigns, creatives, video performance, audience and attribution data.
Google Analytics 4
GA4 Data API for conversions, sessions, funnel and cross-channel attribution. Aligned with platform-side spend data.
CRM (HubSpot / Salesforce / Pipedrive)
Attributed revenue from closed deals. Pipeline by acquisition channel. Link between lead generation and actual revenue.
Airtable + CSV upload
For offline data, media plan, approved budgets and any proprietary source not covered by native connectors.
Bring your performance data into VORTEXDESK.
Guided demo with your ad accounts. No data shared without consent.